We understand how important it is to keep your information safe. This Privacy Statement explains what information we use, why we use it, and the steps we take so that your privacy stays protected. It applies to the personal information that is collected, processed, disclosed and stored (together, "used") by our store when you visit our website or buy from us, wherever you are located. If you have a question or a request about this Statement, or about how we use your personal information, you can get in touch with us through the contact page on our website.

When you browse our website and buy our products, your information reaches us in a few different ways. Sometimes you give it to us directly, and in other cases it is gathered automatically through cookies. If you contact us through the website, social media or email, and/or place an order, we collect the following information so that we can fulfil our agreement with you and reply to you properly:

Your name, Your postal address, Your email address, Order details, Financial or payment information.

The following information is collected from you automatically, through cookies, while you browse our website:

Internet Protocol (IP) address, Country geolocation based on IP address, Browsing data from web analytics tools.

The information we collect from you is used in a number of ways. For example, we use it to fulfil your orders, to understand and improve how our business and our website work, and, where you have given us your consent, to send you marketing updates. We never sell your information to any third party, and we only use it when we have a lawful basis to do so.

To meet our obligations to you:

We collect your personal details, contact information and address so that we can process and deliver your order.

Where we have your consent:

We send emails to the address you give us so that you can keep up to date with our store and our products. You can withdraw that consent whenever you want.

Where we have a legal obligation to do so:

We are required to keep certain financial records for reporting and accounting purposes.

Where we have a legitimate interest in using your information (and that interest is not overridden by your own rights as an individual):

We use the information collected automatically through technical means such as cookies to analyse how visitors use our website, so that we can understand how people engage with our store and improve how the site works. We also keep a record of transactions and of correspondence so that we can bring or defend a claim in the event of a legal dispute or complaint.

We share the information we collect about you with our service providers only as far as it is needed for the purposes described above. We may also disclose your personal information where the law requires it, or where you have breached our Terms of Service.

Sharing your information with our e-commerce platform:

Our online store runs on an e-commerce platform that allows us to sell our products and services to you, and that platform therefore hosts the data we collect about you.

Your data is stored through the platform's data storage, databases and general application, on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, your card data is stored by the platform and encrypted in line with the Payment Card Industry Data Security Standard (PCI-DSS).

Your purchase transaction data is kept only for as long as is needed to complete that transaction. Once it is complete, the purchase transaction information is deleted. All direct payment gateways follow the standards set by PCI-DSS and managed by the PCI Security Standards Council, a joint effort of the major card brands. The PCI-DSS requirements help ensure that credit card information is handled securely by our store and by its service providers.

Sharing your information with other third parties:

Where we work with third party service providers, we may disclose your personal information to them, but they may only use that information as far as it is necessary to perform the services they carry out on our behalf.

We share your information with the following categories of service providers:

Third parties that provide payment gateways

Third parties that process payments or transactions on our behalf

IP intelligence providers, which allow us to locate visitors approximately, show them relevant content, run analytics, protect against fraud and route traffic efficiently.

Online advertising services, where advertisers pay to display short advertising copy, product listings and video content across an advertising network. These systems rely partly on cookies and partly on keywords chosen by the advertiser, so that advertising is shown on pages where it is likely to be relevant.

Web analytics services, which track and report on website traffic so that we can see how our pages perform.

Social media and social networking platforms, which we use for advertising and audience measurement.

Review platforms, which we use to collect customer reviews and visual content and display them on the site to show the benefits of our products.

Other circumstances in which we may share your information:

From time to time we may need to disclose your information to law enforcement agencies or regulators.

We may also need to disclose your information if you breach our Terms of Service.

If our store is acquired by or merged with another company, your information may be shared with the new owners so that we can continue to sell products to you.

We take steps to make sure that the third parties we engage to provide services on our behalf use your data in line with this Statement.

Some of those third parties may be located in another country, and where that is the case the section on international transfers below will apply.

Once you leave our website, or are redirected to a third-party website or application, you are no longer covered by this Statement or by our Terms of Service. Links on our store may take you away from our site. We are not responsible for the privacy practices of other sites, and we encourage you to read their privacy statements.

By subscribing to our SMS notifications, you agree to receive automated marketing text messages from us about our products, promotions and services at the phone number you gave when you subscribed, and you accept that those messages may be sent using an automatic telephone dialling system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. You can unsubscribe at any time by replying STOP, by clicking the unsubscribe link where one is available, or by contacting our customer service team. You understand and agree that trying to opt out by any means other than those listed is not a reasonable way of opting out.

We may transfer your information to another country, including places where data protection standards are less strict than the ones that apply where you live. Whenever we do that, we take steps to make sure your information stays protected in line with this Statement.

The internet is a global environment, and in practice it is not unusual for information to be transferred internationally, for example when the servers that host your information are located abroad. When we transfer personal information across borders, we rely on the safeguards approved under the data protection laws that apply to us. If you would like to know more, or to obtain a copy of the safeguards we have put in place to protect your privacy, please contact us using the details set out below.

To protect your personal information we put appropriate technological and organisational measures in place and follow industry best practice, so that it is not lost, misused, accessed, disclosed, altered or destroyed inappropriately. When you give us your credit card information, that information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. No method of transmission over the internet or of electronic storage is one hundred percent secure, but we follow all PCI-DSS requirements and apply additional generally accepted industry standards.

We do use cookies and similar technologies on our site. 

Our site is not directed at anyone under the age of 16, and customers must have a credit or debit card in order to make a purchase.

We do not carry out automated decision making.

We keep your information only for as long as is reasonably necessary for the purposes set out in this Statement and to meet our legal obligations. If you are a customer, that is usually at least for as long as you remain a customer, so that we can meet our legal and contractual obligations to you and, where necessary, resolve any disputes.

We retain your information only for as long as we need it for the uses described above, or to comply with our legal obligations. Please note that we may keep some of your information after you stop using our services, for instance where that is necessary to meet a legal obligation, such as retaining records for tax and accounting purposes.

When we decide how long to keep information, we take into account factors including:

Our contractual obligations and rights in relation to the information involved;

legal obligations under applicable law to retain data for a certain period of time;

time limits for bringing claims under applicable law;

(potential) disputes; and

guidelines issued by the relevant data protection authorities.

Otherwise, we securely erase your information once it is no longer needed.

Subject to certain conditions, the law may give you a number of rights over your information. You can find out more about those rights from the data protection authority that is relevant to you. In almost every case these rights are free to exercise, although if requests are repeated or clearly unfounded we may charge a reasonable administrative fee.

The right to be informed. You have the right to be given clear, transparent and easily understandable information about how we use your information and about your rights. That is why we are providing you with the information in this Statement.

The right of access. You have the right to obtain access to your information, where we are processing it, together with certain other information similar to what is provided in this Statement.

The right to rectification. You are entitled to have your information corrected if it is inaccurate or incomplete. You can ask us to correct any errors in the information we hold by getting in touch with us.

The right to erasure. Also known as the right to be forgotten, this allows you to ask for the deletion or removal of the information we hold about you.

The right to object to processing. You have the right to object to certain types of processing, and you can exercise that right by contacting us using the details set out below.

The right to restrict processing. You have the right to block or suppress further use of your information. Where processing is restricted, we may still store your information, but we will not use it further.

The right to data portability. You have the right to obtain and reuse your information for your own purposes across different services. Where this right applies, we will give you an accessible copy of your information so that you can use a similar service elsewhere.

The right to lodge a complaint. You have the right to lodge a complaint about the way we handle or process your information with the data protection regulator that is relevant to you.

The right to withdraw consent. Where we rely on your consent as our lawful basis for processing your information, you may withdraw that consent at any time. Doing so does not make unlawful anything we did with your personal data while we had your active consent. You can withdraw your consent at any time by contacting us using the contact details set out below.

If you would like to exercise your rights, register a complaint, or simply want more information about this Privacy Statement or about how we use your data, please get in touch with us using the details below.

You can reach our customer service team through the contact page on our website.

We aim to reply to every message within two business days.

We reserve the right to change this privacy policy, and we will post any change on our site. If we make a material change to this policy, we will let you know here that it has been updated, so that you are aware of what information we collect, how we use it, and in what circumstances, if any, we use and/or disclose it.